Banana Principle


At the root of all I do there lies a foundational principle, based on a Banana.

Once you know how, you’ll be Breaking Banana; like Breaking Bad but Better!

If you’ve seen me speak, you will have witnessed how it works, if you haven’t seen it yet, you will when you see me. Once you understand the principle, and adopt it, things will change. It’s not complicated and it is easy to replicate across many disciplines, most noticeably your approach to change, that most constant of companions in commerce and business.

Until we meet, here’s a nice picture of a Banana, courtesy of my friends at Fyffes, which contains a subtle clue as to how it works, and how you’ll remember the principle: